Mode of address

This article is about visiting the O2 from the magazine Evening Standard. It is informal as if it is actually talking directly to the reader. I would like my article to be similar to this article because I want my target audience to feel like they are involved in the magazine by using direct address. I do not want my articles to be too factual, I would much rather them be articles that the readers can discuss. From this article I can infer that readers may wish to use these articles as a way of escaping from their stressful lives, this is why I think that the article is rather informal rather than being factual. People do not want to be flooded with knowledge, they wish to be entertained, unless some people do want to be overloaded with knowledge which is why they will buy a magazine that will suit their needs and wants. Being able to discuss an article shows that a reader can come to their own conclusion and have a negotiated view on the article, which is what the informal language of the article allows for.