The idea behind my billboard advert being so simple is because it goes with the house style of my actual magazine. The other reason for it being so simplistic is that it is a teaser for the magazine, so I think that my target audience will be more enticed to find out what the magazine is about if all they have to go off is the masthead of the magazine and a short, snappy slogan to go with it. Some people may not like this idea and may want more information about the magazine on the advert, but I think the simplistic approach will be more appealing.
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| This is an example of the idea that is behind my simple billboard advert. There is not a lot of information on the actual billboard which I this entices this audience and makes them want to find out more about the advert which will then lead them onto possibly read, buying, looking at the product that is being advertised. |
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